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EarthToday: a sustainable business model to collectively protect 50% of the planet
EarthToday: a sustainable business model to collectively protect 50% of the planet
EarthToday Support avatar
Written by EarthToday Support
Updated over a week ago

EarthToday is a for-purpose company that was founded to accelerate nature protection and increase awareness of the state of the planet. A tech startup with a revolutionary approach to gather a global community and exponentially accelerate Earth’s protection.

On our digital media platform, EarthToday.com, everyone can protect nature for €1.20 per m². You can virtually visit your m² and learn more about how it’s protected. As a brand, you can connect protected m² of nature to your products and services. 83% of all revenue always goes directly to the nature protection organizations. These partners, united in the Union of Nature Foundation, protect the actual m² in nature reserves across the globe. EarthToday.com also informs, inspires, educates and entertains community members with daily content about what’s happening on Earth today. Together we can share perspectives and protect 50% of the planet by 2050. Meter x meter.


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