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Is EarthToday a non-profit?
Is EarthToday a non-profit?
EarthToday Support avatar
Written by EarthToday Support
Updated over a week ago

No, EarthToday is a for-profit tech company that directs 83% of all revenue to its nature protection partners. We call ourselves a for-purpose company.

We understand the confusion, as 83% of our revenue goes directly to the nature protection organizations. This is comparable with best-in-class charities (Category D according to the Dutch charity overseer CBF), yet we are a company.

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