The inclusive Join EarthToday engagement program unites consumers and brands worldwide in their collective effort to protect the planet. Literally saving it, meter by meter.

Consumers can protect m² of nature by donating €1,20/ m² directly or can ‘save’ m² that they receive as a reward in their daily interactions and transactions with participating brands and organizations who donated m² on their behalf.

All of this is facilitated on EarthToday.com, where the consumers can save and virtually visit the geo-location of ‘their’ m² marked with EarthFlag, and are playfully introduced to inspiring and educational content about the protected nature area, its protecting organization, the participating brand and other contextually relevant information added to EarthToday.com by its curators.



How can I join EarthToday, as an individual?

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