Our business model is designed in such a way that 100% of all revenue and profit goes to the purpose.

Of your contribution, 83% goes directly to the participating nature protection organizations. That's €1.00 out of every €1.20 that comes in. And for every m² protected through EarthToday, these organizations commit to bringing a new m² under protection, on a 1-for-1 basis. So, they use the money to sustainably protect the m² AND bring a new m² under protection.

The remaining 17% goes to accelerating nature protection indirectly, by contributing to the operating costs of EarthToday (14%) and paying tax (3%).



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