Our business model is designed in such a way that 83% of all revenue goes to the purpose. That’s €1.00 out of every €1.20. Direct impact from day one. Funds are directed towards the Union of Nature, a global collaboration of nature protection organizations.
For every m² protected through EarthToday, the organizations commit to bringing a new m² under protection, on a 1-for-1 basis. So, they use the money to sustainably protect the m² AND bring a new m² under protection.
The remaining 17% goes to tax (3%) and operating EarthToday (14%).