Developing, building and rolling out our digital platform globally requires serious funds. €0.20 out of every €1.20 is not sufficient to attract the right talent, actively market our product, pay tax, and take risks and time to achieve our goal. Not for a while.
Everyone who wants to financially contribute to getting EarthToday running can. We call them ‘Funders’ and ‘Angels’ and they receive stakes in EarthToday. Funders and angels commit upfront that ⅔ of their potential future returns will be put back into the purpose and ⅓ will be their financial return.
The funding model is completely separate from the business model where everyone protects nature for €1.20 per m² and 83% of all revenue always goes to the purpose.