WHERE THE MONEY GOES
The purpose of EarthToday Company is to accelerate nature protection, and raise awareness of the state of the planet. Together, meter x meter.
€1.00 OUT OF EVERY €1.20 GOES TO NATURE PROTECTION
This means we contribute 83% of every euro to our purpose. Funds are directed towards Union of Nature, a global collaboration of reputable nature protection organizations. For each m² protected through EarthToday, the organizations commit to bringing a new m² under protection. This is how we scale.
The remaining 17% is used to run EarthToday.com and to pay taxes. We do not allow any advertising nor do we sell any personal data.
A for-purpose company
PLANET. PEOPLE. PROFIT
EarthToday is a ‘for-purpose company’; a new business model and organizational structure which combines the purpose of a charity with the growth incentives of a company. By design, a for-purpose company is community-owned and directs its value to its purpose from day one. Every member that protects m² of nature, is rewarded with a depositary receipt of a share in EarthToday. This way, we share responsibility and ownership.
Protect m² today: 83% of all revenue goes to our purpose
Future return on investment: 67% will go to our purpose
All future profits will be invested in our purpose
Become a funder
SUPPORT EARTHTODAY FINANCIALLY
Creating a purpose portal to facilitate a global community requires serious funds. EarthToday is funded by people who want to financially contribute to EarthToday as a company, and in turn receive depositary receipts. We call them funders. Everybody is welcome to become a funder. Funders invest in EarthToday and commit upfront that two-thirds of their returns will be used for-purpose - if and when billions of m² have been protected.
The same conditions apply to all of us. We’re in it together.