When EarthToday has been rolled out globally and has reached a size of at least 100 million members, we’ll change the game. We call this the ‘swap’ and we’re still very far away from this.

Before the swap, early adopters that protect nature on EarthToday for €1.20 per m² receive a free stake in the company, as a gift from us. After the swap, each new member that joins EarthToday will have to buy a stake for €3.60 from initial stakeholders to open an account, and will get a protected m² as a gift from us.